MKTG3110

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Integrated Marketing Communications (IMC)

Business & Public Admin Business & Public Management

Course Subject Code

MKTG

Course Number

3110

Course Title

Integrated Marketing Commun

Course Description

This course examines all marketing communication tools, including advertising, public relations, sales promotion, and personal selling, and how these tools should be coordinated into an integrated promotion program to effectively communicate with consumers.

When Offered

Fall of odd years, Fall of even years

Min

3